AFQ (Activity FoodOxys Quality) is a new, innovative system for rating and ranking the quality of agricultural products from around the world. In particular, it evaluates and compares a wide range of products, categorized according to the Food and Beverage Code of the European Union and the US Food and Drug Administration.
It is a European Quality Certification Mark, registered in the official list of approved marks of the European Intellectual Property Office (EUIPO).
It has been created by FoodOxys, an academic spin-off company of the University of Thessaly, and provides the producer and the consumer with valuable answers regarding the quality characteristics and beneficial properties of food and beverages.
The certification has come to prove in a documented and indisputable way what we already knew to be the proof of excellence of our olive oil.
Yiannis Manikis, General Manager, MOLON LAVE SA
By being conscious of what we eat, we protect our health.
The founder of the academic spin-off, Professor Dimitrios Kouretas, having worked extensively over the last 20 years studying the effect of food on human metabolic health, explains: “The food we eat provides our body with the ‘information’ and material it needs to function properly. If we don’t have the right information, our metabolic processes decline, compromising our body’s health. Hippocrates used the following phrase: “Let food be thy medicine and medicine be thy food.” What we eat is the cornerstone of our health. Until now, consumers have not been aware of the contribution of the products they eat. We have established a parameter that will determine consumer preferences in the coming years.”
Eating well and living better!
The antioxidants in MOLON LAVE Extra Virgin Olive Oil are the most important intrinsic “guardians” of its taste, but also the guarantee of its beneficial effect on human health and well-being.
More specifically, these contribute positively to
- neutralizing free radicals
- protecting against oxidative damage
- preventing damage to DNA
